Martech & SEO Platform
Query Mapping
Keyword research and competitive intelligence platform for search authority engineering by YPYM.
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Overview
YPYM Keywords is a restricted-access keyword research and competitive intelligence platform. It powers the data layer behind YPYM’s SEO service engagements, from market entry keyword mapping to Pre-IPO search authority audits. Unlike generic keyword tools, YPYM Keywords is calibrated for Indonesia and Southeast Asian markets, with deep IDX sector coverage and YMYL-specific query intelligence.Core Capabilities
The seed keyword or phrase to research. Supports Bahasa Indonesia, English, and mixed-language queries.
Target market for search volume and competition data. Supported:
id (Indonesia), sg, my, th, ph, vn, global.IDX sector filter for industry-specific keyword intelligence. Examples:
IDXFINANCE, IDXHEALTH, IDXENERGY, IDXTECHNO.Filter by search intent classification. Options:
informational, navigational, commercial, transactional, all.Analysis depth.
standard returns volume and competition. deep adds SERP feature analysis, competitor mapping, and content gap scoring.Enable YMYL (Your Money Your Life) compliance scoring for finance, health, legal, and government-related keywords.
Feature Matrix
| Feature | Description |
|---|---|
| Search Volume Intelligence | Localised monthly search volume with seasonal trend data for ID and SEA markets |
| Competition Scoring | Proprietary difficulty score calibrated against actual SERP composition, not generic estimates |
| SERP Feature Mapping | Identifies featured snippets, PAA, knowledge panels, local packs, and AI overviews per keyword |
| Intent Classification | Automated search intent scoring: informational, navigational, commercial, transactional |
| IDX Sector Mapping | Maps keywords to Indonesia Stock Exchange sector classifications for business intelligence alignment |
| YMYL Scoring | Flags keywords under Google’s elevated quality thresholds with E-E-A-T requirement signals |
| Competitor Gap Analysis | Identifies keyword opportunities where competitors rank but the target domain does not |
| Content Cluster Engine | Groups keywords into topical authority clusters for content strategy planning |
Response Fields
The queried keyword.
Monthly search volume in the target market.
Competition score from 0.0 (low) to 1.0 (extremely competitive).
Classified search intent.
SERP features present for this keyword (e.g., featured_snippet, people_also_ask, local_pack, ai_overview).
YMYL compliance risk score from 0.0 to 1.0. Only present when
ymyl_flag is enabled.Access
Live Instance
Restricted access: password required
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Email [email protected] for demo credentials